Felicity McGee Felicity McGee

When Creating Content Feels Loathsome

When you’ve decided to focus only on attracting and engaging the people you’re best positioned to help (and designed your brand specifically for them), creating content is a breeze.

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Felicity McGee Felicity McGee

Good Branding Makes You Money

Your brand is one of your hardest working business assets and if you’re not seeing results (or you just can’t get the design right yourself) then it might be time to invest in your branding.

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Felicity McGee Felicity McGee

Is Your Website Making You Miserable?

I’ve been there. When you’re trying to build a website, and you keep logging in and tweaking, moving things, updating the copy, changing the images… and no matter what you do, it always looks like a cheap imitation of the potential of your business. 

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Felicity McGee Felicity McGee

Beige Branding Needs To Die (There, I Said It)

The whole point of creating a brand is to be memorable. To make an impact. To say something, to stand for something. So why are we still seeing so many neutral, uninspiring brands? 

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Felicity McGee Felicity McGee

How To Instantly Build Credibility As A New Brand

How do you get noticed as a new brand? And after people notice, how do you get them to care? I’m going to share with you the number one piece of branding advice that I give to all new businesses.

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Felicity McGee Felicity McGee

Why I Only Work With These Clients

There’s a magical moment early in a conversation with a potential client where it all clicks. Once this happens, I know that I can help them. I’ve realised that this is essential for me to do business, and it’s now become a guiding principle in my work.

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Felicity McGee Felicity McGee

A Good Brand Should Repel As Well As Attract

Not everyone is supposed to like your branding. In fact, if everyone does like your branding (or worse, no one has a strong opinion about it), then it’s probably not doing it’s job.

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Felicity McGee Felicity McGee

Why You Need a Launch Party

You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch party is a must. Read on to see how a launch event can drive sales, generate content and get more eyes on your business.

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Felicity McGee Felicity McGee

4 Business Goals That Branding Can Help You Achieve

Branding is about so much more than making your business look pretty. With the right strategy, your brand should be set up to support your business goals. Here are a few goals that a well-designed brand can help you reach.

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