Why You Need a Launch Party
AND HOW IT HELPS YOUR BRAND
You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch party is a must! Read on to see how a launch event can drive sales, generate content and get more eyes on your business.
01 / PR opportunity
A launch party is a great way to create PR opportunities. Media outlets need stories, and by making your launch into something exciting and by doing something different, you can turn your business into a story. When planning your event, think about what you could do to stand out. Could you donate a percentage of profits from the event to a charity that your business is aligned with? Could you partner with another business on the event? Could you set a challenge that will be completed at the event? Getting creative here will work in your favour.
02 / Generate content
Any kind of event generates a lot of content. The planning, setting up, the actual event, and your feelings after the event can all make pieces of content that can be shared with your community. You can encourage the people attending your event to share on their socials while they’re there, creating even more content for you to use, and widening the number of people that will hear about your new offering. Hiring a professional photographer and/or videographer is a great way to make the most of the event and ensure that you have lots of quality content to use across your website, promotional material and socials.
03 / Introduce new people to your brand
The launch of a new product or service is a natural throughway for new people to find your business. A brand is never as interesting as when it’s got something new and exciting to promote! People who haven’t interacted with your brand before might find it through the above-mentioned event content, or see your promotional content for the event and decide to come and check it out for themselves.
04 / Re-engage existing customers
A launch event provides an excellent reason for you to reach out to your past customers and invite them to re-engage with you. Invite them to the event and let them know that you have a new product or service that you’d love to tell them more about. Maintaining relationships with past and existing clients that you already know and love is a smart way to generate additional revenue without having to constantly find and onboard new people.
05 / Drive sales
A launch party is the perfect opportunity to drive sales for your new offering. An event gives you the opportunity to educate people on your new product or service, let them know what transformation they could expect from engaging with the offer, see your enthusiasm, and invite them to buy. It also allows you to speak directly to your customers in a fun and low-pressure setting, which helps to build relationships and can lay the groundwork for future sales. All the content you generate from the event will also showcase your new offer and encourage sales from the rest of your audience who weren’t at the in-person event.
