3 Signs Your Brand is Repelling Your Ideal Clients

Your brand and website is one of the first ways that potential clients judge the quality of your services — before they’ve even spoken to you. If you’re not presenting a cohesive brand that conveys the level of your expertise and high-value of your offers, you might be having some of these challenges:

1 / You’re not getting any enquiries. Slow seasons are normal for everyone, but if your business is often slow and you’re struggling to attract consistent high-quality leads, your brand is not doing its job. A website designed to convert will attract and engage your most aligned clients so that you don’t need to worry about where your next booking will come from. 

2 / You’re attracting the wrong type of clients. If you’re getting enquiries and bookings from lovely people who just aren’t your ideal client, that’s a clear sign that your brand is not working for you. Your brand and website should make it immediately obvious to your *most aligned* clients that you are the go-to person to help them. 

3 / Your brand looks like it’s been DIY’d. First impressions matter, and if you can’t convince your potential clients that your services are high-quality within the first few seconds of them landing on your website, then you’ve already lost them. A mismatch between the results you drive for your clients and the way that you present your business is the biggest sign that you need to elevate your brand. 

The Signature Suite offers a tailored brand and website package that not only reflects the quality of your services, but also positions you as the go-to for high-end clients. 

Join the waitlist to get first priority for bookings, bonus strategy calls and a mini launch kit including social media templates, launch graphics and a custom email template. 

Felicity x