Services
You want to feel proud of your brand & business
If quality is a non-negotiable for you…
If you want to serve your clients at the highest level…
If you want your brand & client experience to reflect the consideration & care that you put into your work…
…then the Darcy Lane brand philosophy is a good fit for you.
The Darcy Lane Design Process
01 / Goals
I like to start the project with a really clear idea of what you’d like to achieve. What does success look like for you? In what ways are you hoping that your business will change once you have some branding that accurately reflects who you are and what you do? Who does your business serve?
02 / Exploration
This is a really dreamy part of the process where we look at the big picture of your business, think big, and get a clear overview of where your branding is now, and where we need it to be. Design should solve a problem, and sometimes we need to explore a few solutions before we land on the right one.
03 / Vision
Now that we’ve set our goals and looked at a range of solutions and ideas, we can now agree on a visual direction for your brand. This is the time for you to get laser focused on your vision and make some firm decisions, so that I can move into the design phase with a crystal clear picture of what you need your brand to achieve.
04 / Design
Now for the juicy part - I go away and get designing. I’ll stay true to our shared goals and vision, and explore a bunch of relevant design solutions. Once I’ve landed on a design concept that I think best supports your brand, I’ll put together a brand presentation for us to review and discuss.
05 / Refine
We collaborate to refine and finalise the design, making sure that every detail feels just right for your brand. Sometimes the smallest tweaks can make all the difference, so we really want to massage the design until it’s just where we want it to be.
06 / Launch
The fun part! You get to show the world your sparkly new branding. My goal is for you to finish the project feeling clear on your vision and mission, proud of your brand and business, and excited for what’s next.
What Our Clients Say
“I chose to work with Felicity because I loved her style and when we spoke I felt like she really understood who I was and the direction I wanted to go in for my branding. My favourite things about working with her are her kindness, patience, understating and clear communication. She’s always open to any changes I want to make and really goes on the journey of creation with you.”
— Jamie-Lee Jones