Brand in One Week

The Signature Sprint

A brand that you can feel proud of. An identity that reflects the true value of your work.

Attract your most aligned clients and market your business with ease, with a cohesive, professional brand identity.

Brand clarity in just one week

  • Utilise our 1:1 brand strategy session to get clarity on exactly how to target your most aligned clients, while staying true to your values and innate skills.

  • Preparing to launch a new offer (or your brand new business)? Now is the perfect time to ensure that your brand is working as hard as it can for you. A well-designed brand will engage your most aligned clients, while repelling the people that aren’t for you. Launch with confidence knowing that your brand is speaking to exactly the right people.

  • Implement your updated brand in days instead of months, so that you can start attracting aligned clients with ease.

  • Enjoy a streamlined process that saves you time and ensures results without overwhelm. Navigate the complexities of branding with clear, supportive direction at every step.

The Process

01 | Preparation

Prior to our start date you’ll fill out a brand questionnaire and we’ll have a brief kick-off call to get aligned on the creative direction for the project.

02 | Design Week

Ove the course of one week we’ll design your dream brand and complete one round of revisions if required.

03 | Launch

By the end of the week you’ll be ready to launch your shiny new brand and start attracting your most aligned clients with ease.

Say Goodbye to DIY

Your DIY brand no longer reflects the quality of your work and it’s holding you back from attracting your ideal clients.

You’ve tried tweaking it yourself, but it still doesn’t feel cohesive or memorable. You want a polished, professional brand identity that instantly communicates your value. 

The Signature Sprint

A cohesive, professional mini-branding suite in just one week, designed to position you as an industry-leader and attract your most aligned clients with ease. 

What’s Included

Primary Logo

Colour Palette

Typography System

Brand Guidelines

1:1 Strategy Call

Hi, I’m Felicity

Hello, I’m Felicity, the founder of Darcy Lane. I’m a creator, a mum, a wife, a daughter, a sister and a friend. I’m also a designer & speaker with a passion for branding, with 10+ years of experience designing brands.

I work with service-providers to design brands that reflect the high-quality of their work, so that they can attract aligned clients with ease.

My philosophy is that your brand is how people experience your business. It’s the lavender scent of your store, the tone of the greeting you receive on the phone, the specific shade of periwinkle blue that you use consistently… branding is in the details. It starts with the very first touchpoint and ends long after a purchase is made. It’s so much more than a logo.

To find out more about my process and how I work, check out the Approach page.

Results You Can Expect

A cohesive, professional brand suite designed to last for years and built to support your business goals.

A COHESIVE BRAND

You won’t want to update your fonts every 3-months because you know that your brand has been created to attract your ideal clients.

DESIGNED TO ATTRACT CLIENTS

CONFIDENCE IN YOUR STRATEGY

Stop spinning your wheels wondering what will get you results and feel steady in the power of your brand.

PRIDE IN YOUR BUSINESS

Never feel embarrassed to show someone your website or socials again. Feel proud of the business you’re building.

The ultimate transformation that a new brand provides is clarity in your vision, your mission, and your plan to get there.

CLARITY IN YOUR DIRECTION

Staring at a blank canva page or recycling an over-used template will be a thing of the past. Confidently and quickly create on-brand content with ease.

LESS TIME SPENT ON CONTENT

Recent Work

Investment Options

  • Words From Recent Clients

    To say that Felicity is a human angel of design would be an understatement. From the very first conversation to the final file delivery, she was a kind, enthusiastic and knowledgeable genius who has taken our charity's branding to a level we could never have imagined. Finally, we have a logo, graphic suite and brand colours that align with the inherent spirit of our work and we can proudly create resources, marketing materials and socials content that reflect who we are as an organisation. The work we do is, at times, heavy and full of trauma - we connect with people under the darkest of circumstances. To have the ability to package those interactions in branding that feels gentle, warm, compassionate and trustworthy is a gift without measure. Thank you so much, Felicity. 

    Caitlin Kay-Smith, Founder of Hyperemesis Australia 

  • Words From Recent Clients

    Getting ready to launch my business, I knew having a strong brand was important in making the right first impression with potential aligned clients. Like most founders, I needed to work within a strict budget and didn’t want to compromise on who I engaged to help me build the foundations of my brand. Enter Felicity. Someone I personally really liked, and whose portfolio of work I loved! I’m so happy with the branding I’ve now got in place. It reflects the essence of my business beautifully but, most importantly for me, I believe it will resonate with my most aligned customers. 

    Hayley Dodman, founder of Grow. Marketing Consultancy

  • Words From Recent Clients

    First and foremost thank you for being such a gentle, supportive and beautiful piece of the puzzle in my brand and business. The way you work offers more than a brand, it offers a solution, a way to clarify yourself from others in your field and figure out your "why". 

    I've designed other brands (previous business) and it was more physical - e.g what it looks like, who your target audience is, but never asked me to dream, question and dig deep. 

    Then you translate that (patiently) to create something new, something people can relate to, something as a business owner, that can steer the ship, bring clarity and direction. 

    Teneeka Hill, founder of ALO Wellness

  • Words From Recent Clients

    Felicity rebranded two of my businesses and captured the essence of who I am and what I stand for beautifully. She took the time and patience to guide me through the process and was extremely professional as well as being incredibly collaborative. She listened attentively to our feedback, incorporating my ideas seamlessly into the most perfect designs while also offering valuable insights and suggestions of her own. Consequently, the end result exceeded all my expectations. My brand now has a distinctive identity that represents me, thanks to Felicity's exceptional talent and dedication. 

    Louise Fewtrell, Director Soul Awakening Studio & Louise Fewtrell Psychology

  • Words From Recent Clients

    I chose to work with Felicity because I loved her style and when we spoke I felt like she really understood who I was and the direction I wanted to go in for my branding. My favourite things about working with her are her kindness, patience, understating and clear communication. She’s always open to any changes I want to make and really goes on the journey of creation with you.

    Jamie-Lee Jones, Psychotherapist 

You’ve outgrown your DIY brand and it’s holding you back from booking aligned clients.

You’ve tried tweaking it yourself, but it still feels amateur. You’re ready for a polished, professional brand identity that instantly communicates your value.

Who is The Signature Sprint for?

Calling all coaches, consultants, photographers, social media & marketing managers, interior designers, accountants, florists and values-led service providers. 

The Signature Sprint is perfect for service-based businesses who’ve outgrown their DIY branding and are ready for a professional, polished look. 

For founders who need to elevate their brand identity quickly, so you can confidently reflect the value of your work and start attracting aligned clients. Ideal for entrepreneurs who need a fast, effective solution to refresh their brand without a full rebranding investment.

FAQs

  • Included in The Signature Suite brand package:

    • A primary logo that embodies your unique approach to business.

    • A custom colour palette to create a cohesive, professional look.

    • Typography to match your brand’s voice and personality.

    • Delivered in just one week.

  • The investment for The Signature Sprint brand package is $3000. If you need a more comprehensive brand suite with additional logo variations, brand imagery or a brand style guide, please email me at hello@darcylane.co for a custom quote.

  • Yes! A 50% deposit is required to secure space on my calendar, with the balance due before the final files are delivered.

  • One round of revisions is included in the standard project fee. Further revisions can be added if required for an additional cost and extension of the project timeline.

  • This is perfect for service-based businesses who’ve outgrown their DIY branding and are ready for a professional, polished look. For founders who need to elevate their brand identity quickly so they can confidently reflect the value of their work and start attracting aligned clients. Ideal for entrepreneurs who need a fast, effective solution to refresh their brand without a full rebranding investment.

  • Fill out the enquiry form below and I can get you booked in ASAP.

  • Yes! Please fill out the enquiry form below or email me at hello@darcylane.co for a custom quote.

Free Brand Blueprint

Confidently communicate your vision to your designer so that you end up with a logo that you love.

What’s included:

  • Logo design brief template

  • Mood board guide

  • How to choose a designer (and what to ask on a discovery call)

  • Brand strategy foundations

Enquire for more details