Seeds of Health

Janelle, a naturopath and herbalist of 15 years, came to Darcy Lane feeling overwhelmed and unsure how to translate her deep philosophy into a brand that truly represented her. Although experienced, highly skilled and with a roster of devoted long-time clients, she struggled to see her own uniqueness. Through brand identity, creative direction and a new website, we uncovered the heart of her work: a vibrant, life-affirming philosophy anchored in vitality rather than prescriptive wellness. This became the emotional through-line and creative north star for her entire brand world.

We crafted a visual identity and digital experience that feel like stepping into a cool, deep lake - grounded, calming, enlivening and unmistakably hers. Moving away from beige wellness clichés, the brand now reflects her depth, expertise, and deeply personal approach to holistic health. Janelle left the project feeling clearer, more confident, and more aligned with her next chapter.

SERVICES

Brand Identity

Website Design

Collateral