For the wild-hearted, health-curious and ready-for-more kind of human

Business card or flyer for Seeds of Health, a naturopath and herbalist located in Cooroy, Queensland, with a dark green background and white text.

Seeds of Health

Janelle, a naturopath and herbalist of 15 years, came to Darcy Lane feeling overwhelmed and unsure how to translate her deep philosophy into a brand that truly represented her. Although experienced, highly skilled and with a roster of devoted long-time clients, she struggled to see her own uniqueness. Through brand identity, creative direction and a new website, we uncovered the heart of her work: a vibrant, life-affirming philosophy anchored in vitality rather than prescriptive wellness. This became the emotional through-line and creative north star for her entire brand world.

We crafted a visual identity and digital experience that feel like stepping into a cool, deep lake - grounded, calming, enlivening and unmistakably hers. Moving away from beige wellness clichés, the brand now reflects her depth, expertise, and deeply personal approach to holistic health. Janelle left the project feeling clearer, more confident, and more aligned with her next chapter.

SERVICES

Brand Identity

Website Design

Collateral

Text reading "Seeds of Health" on a gradient background.
Close-up of a medical syringe with the text 'Seeds of Health' overlaid.
Minimalist white line drawing of a small plant with three leaves on a brown background.
A webpage for a naturopath and herbalist named Janelle Twine. It includes sections for offerings like consultations, workshops, seasonal retreats, and herbal skin and self-care range. The page features a serene design with soft green backgrounds, images of nature, and text about health and vitality.
A website homepage called 'Seeds of Health' featuring articles and products about herbal teas. The page shows a featured article about fasting with a photo of a hand holding a green apple, and below are three types of herbal teas displayed with images and shop buttons: Skin Health Tea, Mood Support Tea, and Sleep Support Tea.
Four digital screens displaying wellness content from Seeds of Health, including client stories, building images, services offerings, and salt formations.
Four mobile screens side by side displaying content about health and wellness, with soft earthy tones and minimalistic design.
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A woman with blonde hair reading a document with a wall of art and design images behind her, including furniture, shoes, and abstract art.

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