Getting ready to launch my business, I knew having a strong brand was important in making the right first impression with potential aligned clients. Like most founders, I needed to work within a strict budget and didn’t want to compromise on who I engaged to help me build the foundations of my brand. Enter Felicity. Someone I personally really liked, and whose portfolio of work I loved! She took the time to understand the service-based business I’m building, in a process which was always progressive but never felt rushed or hurried. I’m so happy with the branding I’ve now got in place. It reflects the essence of my business beautifully but, most importantly for me, I believe it will resonate with my most aligned customers.

Hayley Dodman, Founder of Grow. Marketing Consultancy

You bring a calm, supportive lens to what felt like a huge challenge when exploring my brand, where I wanted to go and where I was in my life. You prompted me to "go deeper" and I had to navigate a way to get clearer on who I wanted to serve, why and how the hell I was going to communicate that! The way you work offers more than a brand, it offers a solution, a way to clarify yourself from others in your field and figure out your "why". I have designed other brands (previous business) and it was more physical - e.g what it looks like, who your target audience is, but never asked me to dream, question and dig deep. Then you translate that (patiently) to create something new, something people can relate to, something as a business owner, that can steer the ship, bring clarity and direction. I believe you are the best person to do that and your clients are lucky to work with you.

Teneeka Hill, founder of ALO Wellness

I chose to work with Felicity because I loved her style and when we spoke I felt like she really understood who I was and the direction I wanted to go in for my branding. My favourite things about working with her are her kindness, patience, understating and clear communication. She’s always open to any changes I want to make and really goes on the journey of creation with you.

Jamie-Lee Jones, Psychotherapist

To say that Felicity is a human angel of design would be an understatement. From the very first conversation to the final file delivery, she was a kind, enthusiastic and knowledgeable genius who has taken our charity's branding to a level we could never have imagined. Finally, we have a logo, graphic suite and brand colours that align with the inherent spirit of our work and we can proudly create resources, marketing materials and socials content that reflect who we are as an organisation. The work we do is, at times, heavy and full of trauma - we connect with people under the darkest of circumstances. To have the ability to package those interactions in branding that feels gentle, warm, compassionate and trustworthy is a gift without measure. Thank you so much, Felicity.

Caitlin Kay-Smith, Founder of Hyperemesis Australia

Felicity from Darcy Lane rebranded two websites and created logos that captured the essence of who I am, what I stand for and my brand beautifully! Her ability to capture the meaning of my brand and translate it into stunning visuals was nothing short of remarkable!

Felicity took the time and patience to guide me through the process and was extremely professional as well as being incredibly collaborative. She listened attentively to our feedback, incorporating my ideas seamlessly into the most perfect designs while also offering valuable insights and suggestions of her own.

Consequently, the end result exceeded all my expectations. I feel that my brand now has a distinctive identity that represents me, thanks to Felicity's exceptional talent and dedication.

I would wholeheartedly recommend Felicity from Darcy Lane to anyone in need of creative branding expertise. Felicity’s creativity, professionalism, and passion for her craft is inspirational.

Louise Fewtrell, Director Soul Awakening Studio & Louise Fewtrell Psychology